CONTINUED HR POLICY"S WESTSIDE

    PROMOTIONS 

• CLUB WEST CARD PROGRAM- An assured return and exchange policy reinforces customer confidence in the chain . Another winning Westside idea is Club west , a customer loyalty program me launched in May,2001. The 30,000 plus members of this club get rebates at restaurant and on hotel packages from the Taj Group of Hotels , home delivery of Alterations and best of all special shopping hrs on the 1st day of any discount sales event organized by the chain.   IMPORTANT BENEFITS OF CLUB WEST CARD
  

             Most attractive reward s shopping

             Instant use of the card

             Easy to operate

             Extra connivence

             Validity at all discount stores

Westside does it regular brand building through advertisement in media with Brand Ambassador YUVRAJ SINGH and other young models, more important are its in- house promotions , which peak during the three festive seasons summer, diwali and christmas.The promotions are usually these based

•      FASHION LOGY- Westside has launched a new ad camaign titled- Fashon Logy. The campaign is designed to provide the buyer with not just clothing, but also guides and aid on dressing smart, styling, and accessorizing. The campaign sees on ground active promotions designed to interact with the customer about their style. It includes Women's corporate wear, girls wear,glam design

THE THREE C'S

Corporate clothing is a major component of westside merchandise. The emphasis is here on 3c' :- comfort, crispness, and coordination and the goal is to provide the complete corporate  look , where color and clothes are mixed and matched an a manner that creates harmony between person and clothes he/ she wears.

Westside employees are given regular training for better interaction. Somethings may take longer. The wish list for customers to let westside know their preferences, cannot be realized immediately. Only if there is an optimum demand can the store look at it fulfilling it. Gia, the Wetsides brand for larger-sized requirements ,was the outcome of one such need.

WESTSIDE PROVIDE 4 LEVELS OF SERVICES

SELF SERVICE:- Is the corner stone of all discount operations. Many customers are willing to carry out their own locate compare select process to select money.

SELF- SELECTION:- Customer finds own goods , although they can ask for assistance.

LIMITED SERVICE:- Westside also offers services like credit, merchandising etc.

FULL SERVICE:- Sales people are ready to assist to any place of the locate compare to select process. Customer who like to be waited own prefer these type of stores.

MARKETING STRATEGIES ADOPTED BY WESTSIDE

1. ATTRACT SHOPPERS AND KEEP THEM IN STORES:- The amount of time shoppers spend in a store is perhaps the single important factor in determine how much they will buy.

2. DON'T MAKE THEM HUNT:- Put the most popular products upfront to reward busy customer and encourage them  to look more.

3. WOMEN'S NEEC MORE SPACE:- A customer specifically a women is far less likely to buy an item if her  derive is brushed by any other customer.

4. HONOUR THE TRANSACTION ZONE:- On entering a store , people need to slow down and short out the stimuli which meets customer will likely be moving to fast to respond positively.

REGARDS 

REHA VIJ

Continued HR POLICY" SURVEY WESTSIDE

 

HR POLICY's SURVEY WESTSIDE

Introduction

Style,affordable,quality these are the factors shaped West-side's success story in retail fashion store business. Chain has, ever-since,been setting the standards for fashion retailer to follow.

West side stands out from the competition for a variety of reasons. One is that majority of the brands the chain stocks and sells are its own, unlike retailers who stores multiple labels. about 90% of wetsides offering are home-grown. the age group of people visiting is in between 18-40, upper-middle class and middle class. the attraction of the shopping is basically the female population. the movement of men's apparel is also due to ladies buying for the men.

Westside has recently expanded its range of merchandise by offering outfits from some of India's best-known fashion designers , among them Wendell Roderick's,Anita Dogre, Krishna Mehta ,and Mona Pali.

Westside is a departmental store having several product line and according to ET 500 list out of top 4 retail companies Trent ranked 3rd.

1. Pantaloons retail

2. Shoppers Stop

3. Trent

4. Provogue India

SURVEY FOR FOOTFALLS AT WEEKEND AND DRING ORDINARY DAYS

1. At weekend(Sunday between 3-5 pm)

per 10 min = 45 footfalls

per 1 hr=270 footfalls

1 working day (10 hrs)= 2700 footfalls

2. During ordinary days (Tuesday between 5-7 pm)

Per 10 min= 30 footfalls

Per 1 hr= 180 footfalls

1 working day (10 hrs)= 1800 footfalls.

DISPLAYS

GROUND FLOOR

1. 2 fast 4 u

2. Men's wear

3. Mens footwear

4. Women's ethnic wear

5. Jewelry and accessories

6. handbags

7. Watches

8. Lady's footwear

9. Customer Service desk

10. Club west Desk

11. SRC

1st FLOOR

1. Household items

2. Kid's wear

3. Gifts

4. Gia (it is 1st provider of women's xl size t-shirts, shirts etc.)

5. Lingerie's

6. Washrooms

In case of visual merchandising all category of clothes of all sizes and varieties are displayed and hence the consumption of space for shelves is reduced,and it is convient for customers to choose and for attendants to support buying.

SERVICES AND STORE ATMOSPHERE

• Pre-purchase services include accepting telephone and mail orders , advertising ,window and interior display , fitting rooms and fashion shows
  
• It provides post purchase including shipping and delivery , gift wrapping , adjustments and returns , alterations and tailoring.
• It also provides ancillary services including general information , cash checking , parking , restaurants , repairs , interior decorating , credit etc.

PRIVATE BRANDS IN WESTSIDE

SRC

Gia

Urban angel

Intima

David Jones

Ascot

Blackberry

The westside stores wear a bright , festive look , and in keep with the mood of the season , hosting a festival bright-With the sole objective of rewarding its loyal customers for their patronage . Westside has lined up a bonanza surprise gifts. Every shopper gets a scratch and win card which entitles there entry into contest. Those making purchase above Rs 1500 are also entitled to receive other pleasant surprises.

The trendy household section has a complete new range of bed-linens in elephant and floral motifs as well as paisley designs. The color palette for the festive season includes flaming orange, royal blue, and other vibrant colors to depict festivity.

FACING THE CHALLENGES

1. The greatest challenge for westside in its quest for a place in the retail sun is not the competition for similar organized players, but from the unorganized sector (98% of the India's retail garment industry operates in the unorganized sector)
2. The other challenge foe westside is that the retail fashion business in the country is becoming increasingly crowded with new players ,Indian and Foreign. Among the new entrants have been Wills sport , Lifestyle , Raymonds , Globus , nike, Mango and latest Marks and Spencer

regards

REHA VIJ

How westside is diffrent from other retail outlets such as shopper stop or crossroads?

At Westside we are not retailing any other garment brands. We stock only our own store brands. This means that all the stuff available is made or sourced by Westside itself and therefore the store label ‘Westside’ acts as a product label. Only in a few categories such as cosmetics and toys are brands other than Westside present. Those are categories that complement the Westside range.
We have positioned Westside on the ‘fashion at affordable pricing’ plank. By retailing our own Westside brand we are able to eliminate intermediaries and therefore offer better prices. Westside is unique with its own brand of merchandise, which is trendy and individualistic. We cater to the shopper who values not just the product but the total shopping experience.
To cater to this need, Westside has its team of in-house designers who design exclusively for the store. All merchandise passes the stringent quality standards that befit everything that carries the Tata name. The products at Westside are not just of high quality and reasonably priced but are contemporary and stylish as well.
The stores are divided into many departments -- menswear, womenswear, kidswear, household accessories, gifts, cosmetics, perfumes and other accessories. For women, there are casuals, formals and chic Indian wear. The range has great depth spanning from basic clothing to very trendy wear. Unlike a lot of stores, the range at Westside caters to a wide age group and takes into account differing tastes and requirements. We offer accessories as well, such as handbags, jewellery, scarves and hair accessories.
In menswear, the range goes from formal to casual and sporty. And, pricewise, it extends from the value to the premium segment. Kidswear at Westside is designed to follow international trends; it is uniquely styled, whether you opt for the dressy, smart or casual.
The household section is extremely contemporary. Westside is open on all days of the week.


regards

karan ahuja & reha vij

Hr in tata group

The Tata Group, established in 1904 by the great visionary Jamsetji Tata, is one of India´s largest and most trusted business houses. The group pioneered the industrial revolution in India by founding, among other things, the first steel plant, power plant and chain of luxury hotels.
The Group employs more than 330,000 people in 91 companies across diversified industry sectors including steel, automobiles, cement, telecom and IT. Generating revenues to the tune of per year - 2.6 per cent of India´s total GDP - it is recognised as a leader in several industry segments such as such as steel, power, software exports and chemicals. It is also the parent company to Tata Consultancy Services (TCS), Asia´s largest software producer.

regards,
SNEHA

Recognizing the value of employees!We at Trent Ltd. uphold the conviction that the primary source of strength of any organization lies with its employees.
Scaling new heights… together!The company endeavors to achieve new heights of excellence through teamwork, in an atmosphere that encourages creativity and innovativeness. Our corporate culture is founded on the tenets of Stylish Innovation, Disciplined Friendliness and Fast Responsiveness.
With this we continuously strive to build organizational capabilities in the mutual interest of the employees and the company.
source:http://www.mywestside.com/the_tata_edge.html
regards
JESSICA TANEJA