The effect of Bollywood endorsement on the sales of apparel .
RESEARCH METHOD – Mixed research will be undertaken.
a) Indepth interview – direct questions to consumers about their attitudes or motives seldom elicit useful answers.
b) Conducting surveys across the cities on the targeted age group (15-30yrs)
c) Questionnaire method
d) Mailing.
SAMPLE DESIGNING –
a) 300 old customers of Pantaloon and 100 Loyality customers
b) Surveys in the cities where Pantaloon stores are located
c) 200 questionnaires
d) 500 mails
regards Apoorva
Tuesday, September 30, 2008
Tata agrees to meet West Bengal CM
Tata group chairman Ratan Tata has agreed to meet Chief Minister Buddhadeb Bhattacharjee to discuss Singur issue. Bhattacharjee had written to Tata on Saturday requesting him to restart work at the Singur plant.
Soren renews Nano invite to Tatas
Jharkhand Chief Minister Shibu Soren renewed his appeal to Tata Motors to set up its Nano project in the state and assured the car major of all facilities. Soren had made a similar offer a month ago when he assumed power.
Regards Apoorva Goel
Tata group chairman Ratan Tata has agreed to meet Chief Minister Buddhadeb Bhattacharjee to discuss Singur issue. Bhattacharjee had written to Tata on Saturday requesting him to restart work at the Singur plant.
Soren renews Nano invite to Tatas
Jharkhand Chief Minister Shibu Soren renewed his appeal to Tata Motors to set up its Nano project in the state and assured the car major of all facilities. Soren had made a similar offer a month ago when he assumed power.
Regards Apoorva Goel
Monday, September 29, 2008
TATA Communications Invest $11.5 Million In BitGravity CDN
Tata Communications has invested $11.5 million in BitGravity, a Content Delivery Network for interactive broadcasting. The company has also announced the launch of a global CDN service which is powered by BitGravity and will be initially available on 20 locations through Europe, Asia, North America and India.Reliance Globalcom, a division of Reliance Communications, has also entered into an agreement with Internap Network Services to launch CDN services in the country.“Video will soon become over 80% of the traffic on the Internet and content delivery will become strategic for every carrier. Carriers without a CDN strategy will inevitably become insignificant and will lose the economy of scale required to be competitive. This is a strategic endeavor for both Tata Communications and BitGravity and sends a bold message to the global CDN market,” according to Berge Avayzian, Chief Strategy Officer of Yankee Group.
reff:googel
reff:googel
Tata Launches BlackBerry Service in India
Tata Teleservices, a mobile services company in India, launched BlackBerry mobile services in the country Thursday, after a long controversy over whether the service poses a security threat to the nation.
The launch comes even as Indian government agencies are still investigating the security issues arising from the BlackBerry service, according to informed sources.
In March, Tata Teleservices said that India's Department of Telecommunications had refused it permission to offer BlackBerry services, citing security concerns.
Tata Teleservices' competitors Bharti Airtel and Reliance Communications already offer the service. Bharti Airtel launched a new model of the BlackBerry, called BlackBerry Bold, on Thursday.
The Indian government asked Research In Motion earlier this year to provide the country's security agencies access to e-mails and other communications sent or received on BlackBerry devices, according to sources. The government was worried that terrorists were using BlackBerry devices to communicate with one another.
RIM said in May that it was unable to provide that access to the Indian government.
The BlackBerry security architecture for enterprise customers is specially designed to exclude the capability for RIM or any third party to read encrypted information under any circumstances, the company said.
An indication of the government's unexpected change of stance on the Tata Teleservices issue came in July when the country's Telecom Secretary Siddharth Behura told reporters in Delhi that there was no threat from BlackBerry services. The country's Telecom Minister A. Raja said in early June that the security issues over BlackBerry were likely to be resolved by the end of the month.
Behura also said that Tata Teleservices did not require permission from the government to offer the BlackBerry service, as it is a value-added service provided by operators.
Tata Teleservices subsequently firmed up plans to roll out the service.
Tata Teleservices was not available for comment on the launch of the service on Thursday, although it issued a press release. A RIM spokesman said the company had talks with the government, but did not go into details over whether there had been a resolution to the issues.
The government may have allowed Tata Teleservices to go ahead and launch the service, having decided that it would later instruct Tata Teleservices and other operators offering the service, depending on the outcome of its continued negotiations with RIM, according to sources.
Regards,
sneha oshan
source:- www.google.co.in
The launch comes even as Indian government agencies are still investigating the security issues arising from the BlackBerry service, according to informed sources.
In March, Tata Teleservices said that India's Department of Telecommunications had refused it permission to offer BlackBerry services, citing security concerns.
Tata Teleservices' competitors Bharti Airtel and Reliance Communications already offer the service. Bharti Airtel launched a new model of the BlackBerry, called BlackBerry Bold, on Thursday.
The Indian government asked Research In Motion earlier this year to provide the country's security agencies access to e-mails and other communications sent or received on BlackBerry devices, according to sources. The government was worried that terrorists were using BlackBerry devices to communicate with one another.
RIM said in May that it was unable to provide that access to the Indian government.
The BlackBerry security architecture for enterprise customers is specially designed to exclude the capability for RIM or any third party to read encrypted information under any circumstances, the company said.
An indication of the government's unexpected change of stance on the Tata Teleservices issue came in July when the country's Telecom Secretary Siddharth Behura told reporters in Delhi that there was no threat from BlackBerry services. The country's Telecom Minister A. Raja said in early June that the security issues over BlackBerry were likely to be resolved by the end of the month.
Behura also said that Tata Teleservices did not require permission from the government to offer the BlackBerry service, as it is a value-added service provided by operators.
Tata Teleservices subsequently firmed up plans to roll out the service.
Tata Teleservices was not available for comment on the launch of the service on Thursday, although it issued a press release. A RIM spokesman said the company had talks with the government, but did not go into details over whether there had been a resolution to the issues.
The government may have allowed Tata Teleservices to go ahead and launch the service, having decided that it would later instruct Tata Teleservices and other operators offering the service, depending on the outcome of its continued negotiations with RIM, according to sources.
Regards,
sneha oshan
source:- www.google.co.in
News about TATA POWER
Tata Power to install latest environmental technologies in Orissa plant
The company will soon commence construction for its 1,000 MW power plant near Cuttack and will install environ-safe technologies to ensure there are no air,water and noise pollutants.
Regards,
sneha oshan
source:- www.google.co.in
The company will soon commence construction for its 1,000 MW power plant near Cuttack and will install environ-safe technologies to ensure there are no air,water and noise pollutants.
Regards,
sneha oshan
source:- www.google.co.in
e-learning forum looks at industry trends
Industry trends and issues were on the agenda at last month's meeting of the Tata Learning Forum. The conference, held in London, was organised by e-learning company TATA Interactive Systems and attended by around 150 people.
The conference heard from IBM's Piero Graneli who revealed findings from IBM's survey of CEOs in 2004. According to the survey, CEOs believe that the biggest challenge to top line growth in their businesses is 'people issues' - especially 'education'.
In his presentation, Sanjaya Sharma, CEO of TATA Interactive Systems, identified five major trends in the modern world of learning:
The delivery of learning materials to mobile devices is increasing rapidly
Outsourcing both HR activities and the production of training/learning materials is also increasing rapidly
Increasingly, many training managers are being expected to rollout learning programmes globally - which indicates the growing globalisation of business
Those providing the input for learning programmes - the teachers - are, increasingly, being drawn from anywhere in the world, making their knowledge and expertise available to anyone, anywhere in the world, and thus making 'learning' a truly global activity
The growing realisation that 'learning' is merely a blanket term - like 'fruit' rather than 'banana', 'mango', 'apple' and so on. Consequently, those commissioning 'learning programmes' are becoming more discerning and, so, are now asking for 'simulation-based', 'story-based' or other, more specific forms of learning materials
Other topics covered during the conference included 'Accessibility and e-learning', with contributions from British Airways' Alison Walker and David Prescod, of BECTA. Prescod commented that learning materials producers must translate generic standards to specific products - especially products related to IT skills. He said that the way to make these learning programmes accessible by disabled people is to shift the paradigm on which they are constructed from simulation to application training.
reff:googel
The conference heard from IBM's Piero Graneli who revealed findings from IBM's survey of CEOs in 2004. According to the survey, CEOs believe that the biggest challenge to top line growth in their businesses is 'people issues' - especially 'education'.
In his presentation, Sanjaya Sharma, CEO of TATA Interactive Systems, identified five major trends in the modern world of learning:
The delivery of learning materials to mobile devices is increasing rapidly
Outsourcing both HR activities and the production of training/learning materials is also increasing rapidly
Increasingly, many training managers are being expected to rollout learning programmes globally - which indicates the growing globalisation of business
Those providing the input for learning programmes - the teachers - are, increasingly, being drawn from anywhere in the world, making their knowledge and expertise available to anyone, anywhere in the world, and thus making 'learning' a truly global activity
The growing realisation that 'learning' is merely a blanket term - like 'fruit' rather than 'banana', 'mango', 'apple' and so on. Consequently, those commissioning 'learning programmes' are becoming more discerning and, so, are now asking for 'simulation-based', 'story-based' or other, more specific forms of learning materials
Other topics covered during the conference included 'Accessibility and e-learning', with contributions from British Airways' Alison Walker and David Prescod, of BECTA. Prescod commented that learning materials producers must translate generic standards to specific products - especially products related to IT skills. He said that the way to make these learning programmes accessible by disabled people is to shift the paradigm on which they are constructed from simulation to application training.
reff:googel
Journey of Tata Indica..
The year 2008 also saw a great revolution in the history of Tata Indica with the launch of the Indica V2 DICOR. This variant delivers better fuel economy with 16 valves, double overhead camshafts, intercooler, and a variable geometry turbocharger. Following the Dicor, the next generation Indica, Indica Vista, was recently launched.
Indica Vista or Indica V3 has changed the complete picture of the old Indica that was launched in 1998. Though, the car has always been on a learning curve, it has kept improving with every changing generation of Indica cars. The third generation Indica is a lot better in sophistication and overall quality. With this new car, Tata has changed all the gears to have a completely new car with better comfort, style, performance, sophistication, and overall quality.
The new Indica Vista is propelled by the advanced Quadrajet diesel engine and the globally acclaimed CVCP SAFIRE petrol engine. Vista is available in three variants known as Terra, meaning earth; Aqua, meaning water; and Aura, meaning air. Apart from world class engine technology, the car is also adorned with elegant and futuristic interior features and advanced safety technologies.
The journey of Tata Indica does not end at Tata Indica Vista, it still continues with efforts to launch an Indica EV in the country. It is believed that the company has plans to produce and launch the electric version of the Tata Indica in Norway. The electric version will definitely come to India, but Tata is waiting for the perfect time when the country is completely ready to support electrical car technology.
Journey of the Tata Indica Continues…
Regards,
sneha oshan
source:- www.google.co.in
Indica Vista or Indica V3 has changed the complete picture of the old Indica that was launched in 1998. Though, the car has always been on a learning curve, it has kept improving with every changing generation of Indica cars. The third generation Indica is a lot better in sophistication and overall quality. With this new car, Tata has changed all the gears to have a completely new car with better comfort, style, performance, sophistication, and overall quality.
The new Indica Vista is propelled by the advanced Quadrajet diesel engine and the globally acclaimed CVCP SAFIRE petrol engine. Vista is available in three variants known as Terra, meaning earth; Aqua, meaning water; and Aura, meaning air. Apart from world class engine technology, the car is also adorned with elegant and futuristic interior features and advanced safety technologies.
The journey of Tata Indica does not end at Tata Indica Vista, it still continues with efforts to launch an Indica EV in the country. It is believed that the company has plans to produce and launch the electric version of the Tata Indica in Norway. The electric version will definitely come to India, but Tata is waiting for the perfect time when the country is completely ready to support electrical car technology.
Journey of the Tata Indica Continues…
Regards,
sneha oshan
source:- www.google.co.in
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