HR POLICY's SURVEY WESTSIDE

Introduction

Style,affordable,quality these are the factors shaped West-side's success story in retail fashion store business. Chain has, ever-since,been setting the standards for fashion retailer to follow.

West side stands out from the competition for a variety of reasons. One is that majority of the brands the chain stocks and sells are its own, unlike retailers who stores multiple labels. about 90% of wetsides offering are home-grown. the age group of people visiting is in between 18-40, upper-middle class and middle class. the attraction of the shopping is basically the female population. the movement of men's apparel is also due to ladies buying for the men.

Westside has recently expanded its range of merchandise by offering outfits from some of India's best-known fashion designers , among them Wendell Roderick's,Anita Dogre, Krishna Mehta ,and Mona Pali.

Westside is a departmental store having several product line and according to ET 500 list out of top 4 retail companies Trent ranked 3rd.

1. Pantaloons retail

2. Shoppers Stop

3. Trent

4. Provogue India

SURVEY FOR FOOTFALLS AT WEEKEND AND DRING ORDINARY DAYS

1. At weekend(Sunday between 3-5 pm)

per 10 min = 45 footfalls

per 1 hr=270 footfalls

1 working day (10 hrs)= 2700 footfalls

2. During ordinary days (Tuesday between 5-7 pm)

Per 10 min= 30 footfalls

Per 1 hr= 180 footfalls

1 working day (10 hrs)= 1800 footfalls.

DISPLAYS

GROUND FLOOR

1. 2 fast 4 u

2. Men's wear

3. Mens footwear

4. Women's ethnic wear

5. Jewelry and accessories

6. handbags

7. Watches

8. Lady's footwear

9. Customer Service desk

10. Club west Desk

11. SRC

1st FLOOR

1. Household items

2. Kid's wear

3. Gifts

4. Gia (it is 1st provider of women's xl size t-shirts, shirts etc.)

5. Lingerie's

6. Washrooms

In case of visual merchandising all category of clothes of all sizes and varieties are displayed and hence the consumption of space for shelves is reduced,and it is convient for customers to choose and for attendants to support buying.

SERVICES AND STORE ATMOSPHERE

• Pre-purchase services include accepting telephone and mail orders , advertising ,window and interior display , fitting rooms and fashion shows
  
• It provides post purchase including shipping and delivery , gift wrapping , adjustments and returns , alterations and tailoring.
• It also provides ancillary services including general information , cash checking , parking , restaurants , repairs , interior decorating , credit etc.

PRIVATE BRANDS IN WESTSIDE

SRC

Gia

Urban angel

Intima

David Jones

Ascot

Blackberry

The westside stores wear a bright , festive look , and in keep with the mood of the season , hosting a festival bright-With the sole objective of rewarding its loyal customers for their patronage . Westside has lined up a bonanza surprise gifts. Every shopper gets a scratch and win card which entitles there entry into contest. Those making purchase above Rs 1500 are also entitled to receive other pleasant surprises.

The trendy household section has a complete new range of bed-linens in elephant and floral motifs as well as paisley designs. The color palette for the festive season includes flaming orange, royal blue, and other vibrant colors to depict festivity.

FACING THE CHALLENGES

1. The greatest challenge for westside in its quest for a place in the retail sun is not the competition for similar organized players, but from the unorganized sector (98% of the India's retail garment industry operates in the unorganized sector)
2. The other challenge foe westside is that the retail fashion business in the country is becoming increasingly crowded with new players ,Indian and Foreign. Among the new entrants have been Wills sport , Lifestyle , Raymonds , Globus , nike, Mango and latest Marks and Spencer

regards

REHA VIJ