RESEARCH PROCESS FOR PANTALOONS

The effect of Bollywood endorsement on the sales of apparel .

RESEARCH METHOD – Mixed research will be undertaken.
a) Indepth interview – direct questions to consumers about their attitudes or motives seldom elicit useful answers.
b) Conducting surveys across the cities on the targeted age group (15-30yrs)
c) Questionnaire method
d) Mailing.


SAMPLE DESIGNING –
a) 300 old customers of Pantaloon and 100 Loyality customers
b) Surveys in the cities where Pantaloon stores are located
c) 200 questionnaires
d) 500 mails

regards Apoorva