CONTINUED HR POLICY"S WESTSIDE

    PROMOTIONS 

• CLUB WEST CARD PROGRAM- An assured return and exchange policy reinforces customer confidence in the chain . Another winning Westside idea is Club west , a customer loyalty program me launched in May,2001. The 30,000 plus members of this club get rebates at restaurant and on hotel packages from the Taj Group of Hotels , home delivery of Alterations and best of all special shopping hrs on the 1st day of any discount sales event organized by the chain.   IMPORTANT BENEFITS OF CLUB WEST CARD
  

             Most attractive reward s shopping

             Instant use of the card

             Easy to operate

             Extra connivence

             Validity at all discount stores

Westside does it regular brand building through advertisement in media with Brand Ambassador YUVRAJ SINGH and other young models, more important are its in- house promotions , which peak during the three festive seasons summer, diwali and christmas.The promotions are usually these based

•      FASHION LOGY- Westside has launched a new ad camaign titled- Fashon Logy. The campaign is designed to provide the buyer with not just clothing, but also guides and aid on dressing smart, styling, and accessorizing. The campaign sees on ground active promotions designed to interact with the customer about their style. It includes Women's corporate wear, girls wear,glam design

THE THREE C'S

Corporate clothing is a major component of westside merchandise. The emphasis is here on 3c' :- comfort, crispness, and coordination and the goal is to provide the complete corporate  look , where color and clothes are mixed and matched an a manner that creates harmony between person and clothes he/ she wears.

Westside employees are given regular training for better interaction. Somethings may take longer. The wish list for customers to let westside know their preferences, cannot be realized immediately. Only if there is an optimum demand can the store look at it fulfilling it. Gia, the Wetsides brand for larger-sized requirements ,was the outcome of one such need.

WESTSIDE PROVIDE 4 LEVELS OF SERVICES

SELF SERVICE:- Is the corner stone of all discount operations. Many customers are willing to carry out their own locate compare select process to select money.

SELF- SELECTION:- Customer finds own goods , although they can ask for assistance.

LIMITED SERVICE:- Westside also offers services like credit, merchandising etc.

FULL SERVICE:- Sales people are ready to assist to any place of the locate compare to select process. Customer who like to be waited own prefer these type of stores.

MARKETING STRATEGIES ADOPTED BY WESTSIDE

1. ATTRACT SHOPPERS AND KEEP THEM IN STORES:- The amount of time shoppers spend in a store is perhaps the single important factor in determine how much they will buy.

2. DON'T MAKE THEM HUNT:- Put the most popular products upfront to reward busy customer and encourage them  to look more.

3. WOMEN'S NEEC MORE SPACE:- A customer specifically a women is far less likely to buy an item if her  derive is brushed by any other customer.

4. HONOUR THE TRANSACTION ZONE:- On entering a store , people need to slow down and short out the stimuli which meets customer will likely be moving to fast to respond positively.

REGARDS 

REHA VIJ